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SapientNitro wins McLaren digital business

31 May 2012 | by Sara Kimberley

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

was previously at LBi. Dan Williams, Experience architecture director Williams' senior ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

, says Ilicco Elia of LBi....for brands to do the same. Ilicco Elia is the head of mobile at LBi POINT OF VIEW iPhone ...

LBi wins pitch for Carlsberg digital

03 May 2012 | by Campaign staff

Carlsberg, the brewing group, has appointed LBi to handle its global digital account....and implementation of an engagement programme across multiple channels. LBi Nordics will lead on the account, working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch. It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...

Npower kicks off £9 million creative and media review

26 Apr 2012 | by Anne Cassidy

The energy company has placed its roster of communications agencies on notice, with a view to holding a pitch, which will be open to both roster and non-roster shops. Npower s roster includes VCCP Blue, which handles creative work, its media agency, Vizeum, and the digital shop LBi. The company ...

Embracing social business design

18 Apr 2012

find the solutions. John Monks is the head of social business design at LBi. ...

Honda hands online relaunch brief to LBi

12 Apr 2012 | by Ian Darby

Honda has hired LBi to revamp its online activity across major markets in Europe....and has brought in LBi on a 12-month contract to build a web presence that will allow consumers ... despite LBi's appointment. Honda said that the web platform created by LBi is aimed at "empowering ...

Insurer awards digital media to iProspect and Carat

05 Apr 2012 | by Nick Batten

Esure called the review of its digital media business, which had been held by Equimedia since 2008, in August 2011 . Carat holds the offline business, which was unaffected. It is understood that Equimedia re-pitched for the account and that the other agencies involved were Steak and LBI. The Aegis ...

School Reports 2012: LBi

02 Apr 2012 | by Staff

The ever-evolving digital agency LBi continues to merge, acquire and grow its business rapidly...Score: 7 Agency fact file: LBi Type of agency Marketing and technology ... content using Sony Ericsson Xperia handsets. LBi picked up a total of ten new accounts, with other wins ... Pillai was promoted to the chief executive of LBi UK, allowing the former chief, Ewen Sturgeon, to focus ...

Advertising and media industry in youth opportunities push

20 Mar 2012 | by Daniel Farey-Jones

are represented with LBi and Albion while social media giants Facebook and Twitter are also participating. Other ... KMP Kream LBi Leo Burnett LIDA MediaCom M C ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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