Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
readers to participate using Windows 7 and IE9. LBi, 3Monkeys and Jam worked on the campaign. Gabby ...
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Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
Esure called the review of its digital media business, which had been held by Equimedia since 2008, in August 2011 . Carat holds the offline business, which was unaffected. It is understood that Equimedia re-pitched for the account and that the other agencies involved were Steak and LBI. The Aegis ...
Comparethemarket in meerkat toys giveaway
01 Jul 2011 | by Sarah Shearman
handled the media planning and buying for the campaign, while The Mill developed the Meerkovo site and LBi ...
Virgin Atlantic campaign - From brief to browser
15 Feb 2011 | by Staff
Brand: Virgin Atlantic Agency: LBi Brief Virgin Atlantic wanted to produce a film ... . To raise awareness of the service, Virgin Atlantic approached LBi to devise a promotional strategy ... ad campaign parodying the opening sequences of James Bond films - LBi decided that humour should ...
Virgin Atlantic unveils online film for app launch
21 Dec 2010 | by Sara Kimberley
The film, created by LBi, stars Alex MacQueen from hit TV comedy Inbetweeners and TV series ... available on Virgin Atlantics homepage. The film was developed by LBi in conjunction with the agency ... while on the move. Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold ...
Conservatives target people by salary on Match.com
31 Mar 2010 | by Daniel Farey-Jones
, and the space was bought by LBi. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
