31 May 2012
| by Sara Kimberley
SapientNitro won the business after a competitive pitch against LBi and Splendid.
The account will be run out of SapientNitro's London office.
McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...
03 May 2012
| by Campaign staff
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....and implementation of an engagement programme across multiple channels.
LBi Nordics will lead on the account, working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch.
It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...
26 Apr 2012
| by Anne Cassidy
The energy company has placed its roster of communications agencies on notice, with a view to holding a pitch, which will be open to both roster and non-roster shops.
Npower s roster includes VCCP Blue, which handles creative work, its media agency, Vizeum, and the digital shop LBi.
The company ...
12 Apr 2012
| by Ian Darby
Honda has hired LBi to revamp its online activity across major markets in Europe....and has brought in LBi on a 12-month contract to build a web presence that will allow consumers ...
despite LBi's appointment.
Honda said that the web platform created by LBi is aimed at "empowering ...
07 Mar 2012
| by Matthew Chapman
Note will surprise a lot of people.
Ilicco Elia, head of mobile, LBi
Although the iPad 3 ...
16 Feb 2012
| by Sara Kimberley
reappointed LBi to its digital media account and Media-Com to its traditional media business. OMD previously ...
10 Feb 2012
| by Daniel Farey-Jones
including Karmarama and DLKW, Agency.com, Lbi and R/GA. Their client experience includes Guinness ...
01 Feb 2012
| by Iain Akerman
WPP agency MediaCom will handle above-the-line media planning and buying, while LBi will take care...MediaCom and LBi, which originally won the airline s global digital account in 2008, will service ...
12 Jan 2012
| by Anne Cassidy
Dare has hired the LBi joint executive creative director Laura Jordan-Bambach as a board...'s a great start to 2012."
Meanwhile, LBi has boosted its own creative offering ...
15 Dec 2011
an attempt to capture some of the spirit of successful digital shops such as AKQA and LBi, which have ...