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Close-Up: Are clients leading the way on digital?

successful blend of creative and technology," Luke Taylor, the LBi group chief executive, points out. "Will ... HEAD - Luke Taylor, group chief executive, LBi "There are a number of reasons why agencies shouldn ...

Hotline: Iris restructures its digital management team

Iris has restructured its digital management team, appointing LBi's Tom Poynter as its UK digital

Campaign Media Awards 2009: Best Financial, Corporate and Utilities Campaign

, OgilvyOne, LBi Creative directors: Katy Davis (CHI), Marelize Ellis (OgilvyOne), Jo Simmonds (LBi) Account director: n/s Account planners: Dan Russell (CHI), Marelize Ellis (OgilvyOne), Zayna Fahy (LBi ...

Campaign Media Awards 2009: Finalists

, Jon Pile, Rachael Lake Creative agencies CHI Partners, OgilvyOne, LBi Creative directors: Katy Davis (CHI Partners), Marelize Ellis (OgilvyOne), Jo Simmonds (LBi) Account planners: Dan Russell (CHI Partners), Marelize Ellis (OgilvyOne), Zayna Fahy (LBi) Client: British Gas Brand ...

Sanderson named Digitas president

Clarke, who quit to join LBi. In July, Digitas appointed Beringer, the former global chief strategy ...

The Week: Advertising news - Tories unveils new website

. The site, called MyConservatives.com, was created by LBi and aims to take fundraising donations online

The Week: Digital Reviews - LBi wins Tory digital brief

The Conservative Party has named LBi as its lead digital partner in the run-up to a General

The Week: Digital Reviews - Crayon scoops British Gas

"generation green" initiative, after a pitch against the fellow roster agencies OgilvyOne and LBi

Hotline: LBi appoints client partner as new managing director

LBi, the global digital marketing agency, has appointed its client partner Judith Carr as the new

The Week: BT splits digital account between AMV and OgilvyOne

The successful agencies pitched against the incumbent and the fellow BT roster agencies LBi and Saint to win the briefs. AMV, which is responsible for its advertising activity, including the current "BT family" campaign starring Kris Marshall and Esther Hall, will handle its consumer digital account ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.