British Airways' pre-emptive strike
30 Mar 2010 | by Sara Kimberley
planning Jill Lloyd, head of social media at digital agency LBi, suggests that brands should always ...
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Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
heavily on the channel to acquire new customers. According to Lorenzo Wood, president at LBi, those ... their commission to gain higher-quality sales," he says. According to LBi's Wood, mobile operators face ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... agency LBi. Similarly, a surplus of inventory means online rates have fallen, explaining apparent ...
The week in marketing
27 May 2009
. The campaign was developed by LBi. - Pringles faces VAT bill Procter & Gamble is set to be fined up to £100 ...
British Gas appoints Rufus Leonard
12 May 2009
website redesign and develop the company's online strategy. Incumbent agency LBi will continue to handle
Oxfam appoints LBi Optimise
15 Apr 2009
Oxfam has appointed LBi Optimise to manage its SEO work, with the aim of strengthening fundraising
Marketing Digital Report: Moving pictures bring search to life
24 Mar 2009
, there is a huge gap,' says Chris Lewis, SEM director at digital agency LBi. '(Brands and producers) need ...
The week in marketing
17 Feb 2009
) is developing a series of online activities, having appointed LBi to work on its eatwell.gov.uk and food.gov.uk sites over a three-year period. LBi has created a recipe finder for the FSA which promotes the traffic ...
Marketing Digital Report: Affiliate - Reward is its own virtue
02 Dec 2008
support for this view from agencies such as LBi. Affiliates manager Sarah Bird says: 'If the objective ... of the digital mix. The market is becoming more holistic.' As to the future, LBi's Bird expects incentive sites ...
Marketing Digital Report: Is it prizes for all, or last past the post?
02 Dec 2008
- Affiliate Window Source: LBi. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
