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Evolve or die

environment." Other notable full-service digital agencies: LBi, Sapient and Profero. ...

Adconion hires Cox for global marketing role

. She was a media account director at Wheel/LBi, and a business marketing manager at Orange, also in its ...

Multimap uses Aardman for new online campaign

by digital agency LBi....2007. LBi is continuing to work on the business, following an original deal struck with Multimap when ...

Natural search gets smarter

of SEO agency LBi Netrank, outlines, the main focus areas when measuring natural search are the positions ...

LBi Netrank lands Flirtomatic brief

LONDON - Search engine specialist LBi Netrank has picked up its first mobile client - online...LBi will initially audit Flirtomatic s web and mobile sites to identify areas of the site that need to be adapted to improve its mobile search traffic. Alongside the audit, LBi Netrank will offer Flirtomatic ... totalling 115 million. LBi became LBi Netrank in February, when it bought search engine optimisation agency ...

I-Level hires Teeman for marketing job

, to handle the multimillion-pound UK digital spend for beer brand Beck s after the agencies beat Profero, LBi ...

Ad-tracking tool launched to tackle misplacement issue

, such as LBi, is to distribute remnant advertising on behalf of media agencies, avoiding the need to negotiate with possibly hundreds of individual media owners. Caroline McGuckian, global head of media at LBi, said: "It ...

Digital agencies boom, but trail major agencies

measured included Profero, which recorded 2,700 profit per employee and LBi, where profits equalled 3 ...

Google looks for media's Holy Grail

-service digital agency LBi, says: They ve always done it and have always denied doing it. But she maintains ...

Netrank buy adds to LBi search offer

LONDON - LBi, the European digital agency, has bought search engine optimisation agency Netrank...The deal will add search engine optimisation to LBi s resources and bring it closer to delivering ... in the 12 months to the end of June 2007. LBi has outsourced its natural search to Netrank in the past ... it will be able to handle future natural search briefs in-house. Netrank will be known as LBi Netrank before ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.