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Think BR: Marketers should heed the Olympic clampdown

09 Feb 2012 | by Mark Armitage

Games (Locog). In addition to preventing any misuse of the Olympic rings there is also statutory ... ). Owned by Locog, this is an exclusive right preventing any entity from referring to or associating itself ...

Locog to open Olympic outdoor auction to non-sponsors

31 Jan 2012 | by Maisie McCabe

of inventory had been snapped up. A spokesman for London 2012 organisers Locog said: "Our process to sell ...

TfL launches 'Get Ahead Of The Games' ads

30 Jan 2012 | by Gemma Charles

was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

London 2012: How Brands Can Compete - Non-sponsors

26 Jan 2012 | by Joe Lepper and Kate Magee

legislation, and the promise to protect sponsors, has allowed LOCOG to secure a huge amount of sponsorship ... and the phrase London 2012 . The Team GB and Paralympics GB logos are also protected. LOCOG has a team of four ... . If the breach is considered serious, LOCOG may seek a prosecution. LOCOG says: We try to resolve matters with a ...

London 2012: Five ways non-sponsors can take part

26 Jan 2012 | by Kate Magee and Joe Lepper

and businesses. LOCOG understands this and we are working closely with it on all of our strategies. London ...

London 2012: Official sponsors' activity

26 Jan 2012 | by Kate Magee

with the Games focus on sustainability. LOCOG has pledged to minimise waste and greenhouse gas emissions during ...

LOCOG readies marketing push for unsold Olympic football tickets

24 Jan 2012 | by John Reynolds

Organising body LOCOG has confirmed that just one third of tickets to the football matches, 800 ... and Manchester, as well as in London. LOCOG is therefore set to target those living near the venues to compensate ... promoting the general ticket sale last year. LOCOG is confident that sales will increase once the draw ...

Think BR: London 2012 - ignoring the guerrilla in the room

24 Jan 2012 | by Jonathan Weeks

games would be unaffordable [without the sponsorship]." The Locog brand protection document states : "Our brand is our most valuable asset. To fund the Games Locog sells its brand to sponsors ...

London 2012 set to be the 'biggest media event in history'

23 Jan 2012 | by Arif Durrani

of broadcasters, media and the London 2012 Organising Committee (Locog), Ofcom has developed a four-stage plan ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

19 Jan 2012 | by Nicola Clark

1. DELIVERING A ZERO-WASTE GAMES - Coca-Cola is supporting LOCOG to help ensure London 2012 is a ...

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