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Twitter will be London 2012's lead news platform

Engine convened a conference at its London head office to discuss issues around social media. Topics covered included sponsors' use of social media, Twitter tips for athletes, and Locog's role in helping brands communicate with consumers online. The event was hosted by Tim Crow, chief executive ...

TfL launches 'Get Ahead Of The Games' ads

was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

Profile: James O'Shea, marketing director at Maxinutrition

Coe's career has jumped from middle-distance runner to MP to peer and chairman of LOCOG. James O ...

LOCOG 'Wenlock and Mandeville' by Iris

Organising Committee of the Olympic Games (LOCOG), is aimed at children and hopes to generate excitement ...

Seen any good Olympics ads lately?

be easier to swallow." This seems to be in stark contrast to the work that LOCOG is doing in the run ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.