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their sponsorship of the Olympics. Mann said: "There are some pretty strict Locog rules around what we can and can ...
, wheelchair basketball and rowing events. Locog (London Organising Committee of the Olympic and Paralympic ... of Locog, said: "The athletes are involved in the Paralympic Games are incredible sportsmen and women ...
, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...
to undertake a major marketing initiative to turn around lacklustre sales to date. Up until now, Locog (the ... , Newcastle, Coventry, Cardiff and Manchester, as well as in London. Locog is therefore set to target those ... shift from the outdoor-led campaign promoting the general ticket sale last year. Locog is confident ...
The London 2012 Olympics, or the London 2012 Social Media Olympics as more switched-on commentators are insisting on calling it, will be upon us in about two shakes of a lamb's tail. We know this not because the chairman of Locog, Lord Coe, was planting an oak sapling somewhere last week. Or because a ...
revealed that Locog has come out fighting in defence of its Olympic partners , who have contributed a ...
Committee of the Olympic and Paralympic Games (Locog) and chief executive Paul Deighton. London ...
With 100 days to go until the London 2012 Olympics, Locog chief executive Paul Deighton talked...of the sites won t get sponsors? We [Locog] don t sell sponsorship of the venues the Olympic Park Legacy ... , it s been largely about Lord Coe and yourself. Do you think other Locog staff might feel sidelined by that ...
As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising £2bn
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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