McCann Erickson scoops "in kind" London 2012 Olympics business
29 Apr 2009 | by Matt Williams
director, and Amanda Jennings, the head of brand and marketing for LOCOG, led the pitch. ...
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London 2012 hires McCann for Olympic marketing
29 Apr 2009
LONDON - The London Organising Committee of the Olympic Games (LOCOG) has hired McCann Erickson...in the balance. LOCOG would like to secure an official Games retailer but is facing resistance from global Olympic partners Coca-Cola and McDonald's, according to sources. LOCOG declined to comment ...
London 2012 committee seeks agency for DM and digital tasks
16 Aug 2007 | by Kate Nettleton
The committee has approached both below-the-line and design agencies with a view to holding a pitch for the business. The process is being handled directly by LOCOG s marketing team. The four-year contract will include traditional DM, outdoor and digital communications aimed at informing the public ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
