Search results for LOCOG

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Non-sponsor brands ramp up pre-Olympics sports marketing

, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ... from Locog have veered between the patronising and the risible. In the former camp, Locog has urged ...

Holiday Inn promotes Olympic Village association with campaign

2012 17,000 athletes. Six weeks. One home. Part of IHG s LOCOG deal was that 65% of the available ...

Locog to open Olympic outdoor auction to non-sponsors

of inventory had been snapped up. A spokesman for London 2012 organisers Locog said: "Our process to sell ...

TfL launches 'Get Ahead Of The Games' ads

was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

LOCOG readies marketing push for unsold Olympic football tickets

Organising body LOCOG has confirmed that just one third of tickets to the football matches, 800 ... and Manchester, as well as in London. LOCOG is therefore set to target those living near the venues to compensate ... promoting the general ticket sale last year. LOCOG is confident that sales will increase once the draw ...

Locog 'London 2012 Festival' by McCann London

The London Organising Committee of the Olympic and Paralympic Games has launched a print and digital outdoor campaign in the UK ?to promote the London 2012 Festival, a 12-week celebration of next year's Games.

LOCOG 'sport like never before' by McCann Worldgroup

LOCOG has launched an advertising campaign to promote the Paralympic Games in 2012.

Coca-Cola targets young people with 2012 sponsorship

-Cola will judge the entrants and submit its 'Future Flames' choices to LOCOG. The two other torch ...

Media: Double Standards - 'London 2012 will be the making of digital OOH'

are covered by the Locog agreement and while it is natural for brands to want to dominate in London, major ... Gateway station to the Olympics with the Javelin train that is not covered by the Locog agreement - can ...

 

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