Heineken set to be official beer of London 2012
31 Jan 2011 | by John Reynolds
The London Organising Committee of the Olympic Games (Locog) issued a tender in June 2010 for a ... thought that Locog wanted to sign a commercial deal with a British drinks manufacturer. Heineken has ... . It is a sponsor of Uefa Champions League football, and of the rugby union Heineken Cup event. Locog has ...



