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Consuming the digital Olympics

announced a free, dedicated mobile app that will offer video and live results, while Locog is offering a ...

Locog boosts marketing spend to £8m

The accounts for Locog (London Organising Committee of the Olympic and Paralympic Games) reveal that it spent 7.87m on marketing in the period to 31 March. In the same period for the previous year, Locog spent 2.14m on marketing. During the period, Locog undertook significant marketing support ...

British Airways: the Olympics' favourite airline...?

is the perfect time for the Games official sponsors to shout about their involvement. Locog (London ...

Sponsorship agency leagues

Committee of the Olympic Games (LOCOG) has sold more sponsorships prior to the preceding event than any ... . 'Although there was an initial delay, LOCOG has secured a variety of brand partners in a wide range ...

Marketing League Table: Sponsorship leagues

, the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) goes out of its way

Marketing League Table: Design leagues

% pack, 42% corp ID, 28% corp lit, 2% exhib, 20% web. Clients include LOCOG, Miller Homes, Sport ...

Marketing League Table: Design Leagues

% pack, 42% corp ID, 28% corp lit, 2% exhib, 20% web. Clients include LOCOG, Miller Homes, Sport ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.