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Locog defends role of embattled Olympic sponsors

Locog has come out fighting in support of its commercial partners, following a series of media...-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ...

Twitter in Locog tie-up to prevent ambush marketing

talks with Locog....with Locog to ensure that the same rules that apply everywhere else will apply to Twitter ... such as #London2012. Last year, Marketing revealed that Locog was trying to control the Olympics virtual space ...

Locog bows to demand to release ticketing info

events may have a disproportionate number of the highly priced tickets, and so far Locog has done very ... of the events Locog (London Organising Committee for the Olympic Games) has priced at 20 or less. The report states that Locog should take its lead from the Sydney, which published a full breakdown of ticket sales ...

IHG fills 85% of Locog Olympic-allocated rooms

Plaza, has filled 85% of its Locog-allocated rooms for the London 2012 Olympics....IHG partnered with Locog (the London Organising Committee for the Olympic Games) and allocated about 65% of its available rooms across its 35 London hotels for Olympic bookings, as part of its ... to be welcomed by Locog comes as IHG announced yesterday (14 February) that its operating profits had increased ...

Locog to open Olympic outdoor auction to non-sponsors

of inventory had been snapped up. A spokesman for London 2012 organisers Locog said: "Our process to sell ...

LOCOG readies marketing push for unsold Olympic football tickets

Organising body LOCOG has confirmed that just one third of tickets to the football matches, 800 ... and Manchester, as well as in London. LOCOG is therefore set to target those living near the venues to compensate ... promoting the general ticket sale last year. LOCOG is confident that sales will increase once the draw ...

Locog 'London 2012 Festival' by McCann London

The London Organising Committee of the Olympic and Paralympic Games has launched a print and digital outdoor campaign in the UK ?to promote the London 2012 Festival, a 12-week celebration of next year's Games.

LOCOG 'sport like never before' by McCann Worldgroup

LOCOG has launched an advertising campaign to promote the Paralympic Games in 2012.

Locog boosts marketing spend to £8m

The accounts for Locog (London Organising Committee of the Olympic and Paralympic Games) reveal that it spent 7.87m on marketing in the period to 31 March. In the same period for the previous year, Locog spent 2.14m on marketing. During the period, Locog undertook significant marketing support ...

Ian Monk: LOCOG faces big comms dilemma

been invented to prevent media delight at fat cats and cream stories. The third issue is that LOCOG ... , would be in danger of falling massively short of selling out. To counter this LOCOG is bundling ...

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