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Consuming the digital Olympics

announced a free, dedicated mobile app that will offer video and live results, while Locog is offering a ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ... from Locog have veered between the patronising and the risible. In the former camp, Locog has urged ...

Think BR: London 2012 - less desirable than an Oxo cube?

2012 brand is considered by Locog to be its "most valuable asset" because of its importance ... by radicals in Iran to spell the word Zion , Locog could have done much more to define and articulate a ... and powerful story about your brand. Has Locog really done enough to bring the story of the London ...

Think BR: Marketers should heed the Olympic clampdown

Games (Locog). In addition to preventing any misuse of the Olympic rings there is also statutory ... ). Owned by Locog, this is an exclusive right preventing any entity from referring to or associating itself ...

Think BR: London 2012 - ignoring the guerrilla in the room

games would be unaffordable [without the sponsorship]." The Locog brand protection document states : "Our brand is our most valuable asset. To fund the Games Locog sells its brand to sponsors ...

British Airways: the Olympics' favourite airline...?

is the perfect time for the Games official sponsors to shout about their involvement. Locog (London ...

Royal Wedding programme goes live

Network, which was recently appointed by Locog to produce the official programmes for the Olympic Games ...

Think BR: Olympic media goes under the hammer

Ok, so it s probably the only auction process to hit the outdoor industry, but nevertheless, we can t wait. The London 2012 sponsors, their agencies and specialists are under starter s orders this morning as the online bidding opens for business. For the first time in Olympic history, LOCOG has ...

Locog provider Adecco hires Steak Group

Committee of the Olympic Games and Paralympic Games (Locog), has appointed the Steak Group to its digital...provider of Locog, Adecco has created a job board, 'Jobs for The Games', aimed at meeting the HR ...

London 2012 flagship store opens its doors at Heathrow

of The London Organising Committee of the Olympic Games (Locog), said: "The film and new website games ...

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