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Are clients utilising Games?

26 Apr 2012 | by Alasdair Reid

The London 2012 Olympics, or the London 2012 Social Media Olympics as more switched-on commentators are insisting on calling it, will be upon us in about two shakes of a lamb's tail. We know this not because the chairman of Locog, Lord Coe, was planting an oak sapling somewhere last week. Or because a ...

Meet the War of the Words speakers

27 Sep 2011

diverse range of work for LOCOG launching the successful Games Maker campaign to recruit 70 ...

Iris appoints Graham Rhodes as managing partner

08 Sep 2011 | by Sara Kimberley

to talk about." Iris's clients include Sony Ericsson, Orange, Locog, Philips, Adidas, Wonderbra, the FA ...

Media Forum: Will Olympic auction work?

14 Apr 2011 | by Alasdair Reid

don't think it can have been done better. Locog has done a great job in balancing the requirements ... , JCDecaux "The mechanism was devised by Locog and the International Olympic Committee on behalf ...

Media: Double Standards - 'London 2012 will be the making of digital OOH'

11 Feb 2011

are covered by the Locog agreement and while it is natural for brands to want to dominate in London, major ... Gateway station to the Olympics with the Javelin train that is not covered by the Locog agreement - can ...

Media Forum: Will outdoor boom in 2011?

04 Feb 2011 | by Alasdair Reid

for dancing in the streets. As always, though, there's a minority viewpoint urging caution. Locog designated ...

Iris strengthens relationship with London 2012

06 Dec 2010 | by Sara Kimberley

The London Organising Committee of the Olympic Games (Locog) has appointed Iris, creators...strengthens Iris relationship with Locog after it created Wenlock for the Olympics and Mandeville ... Locog spokesperson said: "When Wenlock and Mandeville came into the world earlier this year, we said ...

Double Standards: How brands can become part of a winning team

27 Aug 2010 | by Staff

. The UK media landscape in 2012 will be unique. Restrictions will enter the market from LOCOG, sponsors ... . If any of the LOCOG partners are within a brand's competitor set, then that may have a material impact ...

The Work: Private View

20 Aug 2010

and marketing; Gillian Milner, campaign marketing manager; Heather Mills, campaign marketing executive, LOCOG ...

London 2012 campaign marks two years to the Games

27 Jul 2010 | by Alex Brownsell

The London Organising Committee of the Olympic Games (Locog) has rolled out a campaign ... Ambassadors", who will be located at key points throughout the city. Locog has also unveiled its flagship ... years to go and London 2012 is in excellent shape. The construction phase is 70% complete, Locog has ...

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