Brand in the news - Little Chef
21 Jul 2009 | by Phil Nunn, Head of media planning, Tequila
nouns. LOCOG's graceful decision to permit the Olympic breakfast to continue is, of course, right ...
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The week in marketing
28 Jul 2009
, Adidas, EDF Energy and BP. With three years until the opening ceremony, LOCOG has raised £530m of its ...
Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
-executive director of Staples since September 2007, and in January this year was appointed to the board of LOCOG ...
Government ownership has implications for banks marketing strategies
21 Oct 2008 | by Alex Brownsell
' strategy. Moreover, it is unlikely that LOCOG would allow the brand to cancel its contract, even ...
FA plans England's bid to host 2018 World Cup
07 Oct 2008 | by Ed Kemp
no further than London 2012. The London Organising Committee of the Olympic Games (LOCOG) has enjoyed ...
Cadbury sets sights on London Olympics deal
16 Sep 2008 | by Ed Kemp
According to sources close to LOCOG, the London organising committee, negotiations are ongoing ... will represent another high-profile coup for LOCOG, which signed up seven tier-one sponsors ahead of the Beijing ... of the other home nation teams. A spokeswomen for LOCOG said: 'Since Beijing, we've had a huge amount ...
What London 2012 sponsors can learn from Beijing
19 Aug 2008 | by David Tiltman
. The London Organising Committee for the Olympic Games' (LOCOG's) tier-one sponsors to date include classic ... company EDF add an international element to the line-up. LOCOG needs to raise 2bn, and has set a target ...
LOCOG expands search for 2012 partners
05 Aug 2008 | by Ed Kemp
LONDON - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) will begin its...Games. LOCOG has agreed deals with seven tier-one partners but hopes to attract at least two more ... LOCOG unveiled IT networks specialist Nortel as a tier-one partner in a deal that includes cash and in ...
Sponsorship agency leagues
17 Jun 2008 | by Nicola Clark
Committee of the Olympic Games (LOCOG) has sold more sponsorships prior to the preceding event than any ... . 'Although there was an initial delay, LOCOG has secured a variety of brand partners in a wide range ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
campaign for Birds Eye featuring Madness frontman Suggs. 28. Chris Townsend, LOCOG i There is no doubt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
