London 2012: Official sponsors' activity
26 Jan 2012 | by Kate Magee
with the Games focus on sustainability. LOCOG has pledged to minimise waste and greenhouse gas emissions during ...
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London 2012: Five ways non-sponsors can take part
26 Jan 2012 | by Kate Magee and Joe Lepper
and businesses. LOCOG understands this and we are working closely with it on all of our strategies. London ...
LOCOG readies marketing push for unsold Olympic football tickets
24 Jan 2012 | by John Reynolds
Organising body LOCOG has confirmed that just one third of tickets to the football matches, 800 ... and Manchester, as well as in London. LOCOG is therefore set to target those living near the venues to compensate ... promoting the general ticket sale last year. LOCOG is confident that sales will increase once the draw ...
Think BR: London 2012 - ignoring the guerrilla in the room
24 Jan 2012 | by Jonathan Weeks
games would be unaffordable [without the sponsorship]." The Locog brand protection document states : "Our brand is our most valuable asset. To fund the Games Locog sells its brand to sponsors ...
London 2012 set to be the 'biggest media event in history'
23 Jan 2012 | by Arif Durrani
of broadcasters, media and the London 2012 Organising Committee (Locog), Ofcom has developed a four-stage plan ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
1. DELIVERING A ZERO-WASTE GAMES - Coca-Cola is supporting LOCOG to help ensure London 2012 is a ...
The Financial Times calls in Braben for annual awards brief
09 Jan 2012 | by Sara Luker
The keynote speaker for this year s awards is Paul Deighton, chief executive officer of the London Organising Committee of the Olympic and Paralympic Games (LOCOG). The global awards celebrate the boldest companies and business leaders of the past 12 months. Previous keynote speakers have included actor Stephen ...
Public Sector: Royal Parks hires Olympics PR head
02 Dec 2011 | by Matt Cartmell
Margaret Harper has joined The Royal Parks as director of comms and commercial. At LOCOG, she was head of comms for the venues staging the Games in 2012, including many of the royal parks. The Royal Parks is an executive agency of the Department for Culture, Media and Sport. Harper has been appointed ...
Royal Parks hires Olympics PR head Margaret Harper as director of comms
29 Nov 2011 | by Matt Cartmell
Margaret Harper has joined The Royal Parks as director of comms and commercial. At LOCOG, she was head of comms for the venues staging the Games in 2012, including many of the royal parks. The Royal Parks is an executive agency of the Department for Culture, Media and Sport. Harper has been ...
BP and Coke to bring own security to London 2012
16 Nov 2011 | by John Reynolds
and Paralympic Games (Locog), which is responsible for staging the event. Safety at London 2012 ... to up the ante against its fellow sponsors on the CSR front. Now Paul Deighton, Locog chief executive ... the Olympic period, we are working in partnership with Locog, and the relevant authorities, to ensure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
