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Non-sponsor brands ramp up pre-Olympics sports marketing

, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

BrandMAX digest: 'B' is for business as well as for brands

lot of money on the things that LOCOG would like you to sponsor, but you have to be focused ... are good guys'. (The chairman of LOCOG) Seb Coe wants it to be the most sustainable Games yet, and we have ...

Marketing's Power 100

certainly faces a challenge. 62. Chris Townsend, LOCOG With 2012 just around the corner, there has ...

Ocean Outdoor appoints Andrew Oldham as chief executive

for London 2012 on behalf of LOCOG. Cox founded Ocean in 2004 and will remain a significant shareholder. ...

Chime trumpets first quarter financial performance

to advise Locog and its partners on the development of Team 2012 and through Fast Track [its sports sponsorship agency] we are already handling sponsorship for two tier one Locog sponsors. "Fast Track also ...

 

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