ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer ...
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Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands...As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
certainly faces a challenge. 62. Chris Townsend, LOCOG With 2012 just around the corner, there has ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
. Chris Townsend, LOCOG I The year following the Beijing Olympics was supposed to be a quiet period for London 2012 organisers LOCOG, until recession loomed. Fortunately for LOCOG, commercial director Townsend ... and tertiary sponsors. LOCOG has also managed to recruit marketing network McCann Worldgroup in a value ...
The Marketing Society announces shortlist for awards
21 Apr 2009 | by Becky Wilkerson
brand Kimberly-Clark - Andrex's limited-edition Comic Relief Puppy LOCOG - Sponsorship strategy ...
Cadbury sets sights on London Olympics deal
16 Sep 2008 | by Ed Kemp
According to sources close to LOCOG, the London organising committee, negotiations are ongoing ... will represent another high-profile coup for LOCOG, which signed up seven tier-one sponsors ahead of the Beijing ... of the other home nation teams. A spokeswomen for LOCOG said: 'Since Beijing, we've had a huge amount ...
What London 2012 sponsors can learn from Beijing
19 Aug 2008 | by David Tiltman
. The London Organising Committee for the Olympic Games' (LOCOG's) tier-one sponsors to date include classic ... company EDF add an international element to the line-up. LOCOG needs to raise 2bn, and has set a target ...
LOCOG expands search for 2012 partners
05 Aug 2008 | by Ed Kemp
LONDON - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) will begin its...Games. LOCOG has agreed deals with seven tier-one partners but hopes to attract at least two more ... LOCOG unveiled IT networks specialist Nortel as a tier-one partner in a deal that includes cash and in ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
campaign for Birds Eye featuring Madness frontman Suggs. 28. Chris Townsend, LOCOG i There is no doubt ...
Coke in London 2012 talks over sponsorship clash
26 Feb 2008 | by Ed Kemp
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) is working to agree a ... agreement with the International Olympic Committee. In order for LOCOG to go ahead with its plans to secure ... and 2020 events. Calls to Coca-Cola were not returned and LOCOG was unavailable for comment as Marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
