Marketing's Power 100
26 May 2010 | by Nicola Clark
certainly faces a challenge. 62. Chris Townsend, LOCOG With 2012 just around the corner, there has ...
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Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media...-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ...
Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
-executive director of Staples since September 2007, and in January this year was appointed to the board of LOCOG ...
What London 2012 sponsors can learn from Beijing
19 Aug 2008 | by David Tiltman
. The London Organising Committee for the Olympic Games' (LOCOG's) tier-one sponsors to date include classic ... company EDF add an international element to the line-up. LOCOG needs to raise 2bn, and has set a target ...
LOCOG expands search for 2012 partners
05 Aug 2008 | by Ed Kemp
LONDON - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) will begin its...Games. LOCOG has agreed deals with seven tier-one partners but hopes to attract at least two more ... LOCOG unveiled IT networks specialist Nortel as a tier-one partner in a deal that includes cash and in ...
Agency Republic wins digital pitch for Adidas' sponsorship of 2012 Olympics
05 Jun 2008 | by Caroline Lovell
's, is unaffected by the appointment and did not pitch for the task. LOCOG finalised a digital roster in February ... the marketing communications account. Agency Republic declined to comment. Adidas referred calls to LOCOG. ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
campaign for Birds Eye featuring Madness frontman Suggs. 28. Chris Townsend, LOCOG i There is no doubt ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
to criminal prosecution in certain circumstances. 2 Further enforcement action by LOCOG. Expect the London ...
Adidas signs up as top-tier London 2012 partner
19 Sep 2007 | by Ed Kemp
is not known. The London Organising Committee of the Olympic and Paralympic Games (LOCOG) is now seeking ... sectors. Further categories may be added before LOCOG begins its search for tier-two and three partners. Chris Townsend, commercial director for LOCOG, was not available for comment as Marketing went to press. ...
Adidas signs up as top-tier London 2012 partner
18 Sep 2007 | by Ed Kemp
is not known. The London Organising Committee of the Olympic and Paralympic Games (LOCOG) is now seeking ... sectors. Further categories may be added before LOCOG begins its search for tier-two and three partners. Chris Townsend, commercial director for LOCOG, was not available for comment as Marketing went to press. ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
