Coca-Cola Olympic sponsorship to get 'social' audit
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
revealed that Locog has come out fighting in defence of its Olympic partners , who have contributed a ...
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Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media...-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands...As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
1. DELIVERING A ZERO-WASTE GAMES - Coca-Cola is supporting LOCOG to help ensure London 2012 is a ...
Coca-Cola makes Olympics recycling pledge
09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola has partnered with Sita UK, Locog's waste management partner, to recycle the clear ... , which have been bought to the venue by visitors. Locog has a sustainability target of sending zero ... to help Locog make London 2012 the most sustainable Games of modern times." In September, Sanjay Guha ...
Coca-Cola global Olympics campaign to feature Mark Ronson
30 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
helping Locog land a legacy for youth across GB". Sanjay Guha, marketing and Olympics director, Coca ...
Coca-Cola targets young people with 2012 sponsorship
16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
-Cola will judge the entrants and submit its 'Future Flames' choices to LOCOG. The two other torch ...
Profile: James O'Shea, marketing director at Maxinutrition
26 May 2011 | by John Reynolds
Coe's career has jumped from middle-distance runner to MP to peer and chairman of LOCOG. James O ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
