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Locog defends role of embattled Olympic sponsors

Locog has come out fighting in support of its commercial partners, following a series of media...-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ...

ISBA Conference: Olympic Games is 'not a brand, but a movement'

Locog's chief marketer has claimed that the Olympic Games is not a brand in the traditional sense...Talking at the ISBA conference today (21 March), Locog director of marketing, brand culture Greg ... forward, Nugent said. The job of Locog, Nugent said, was "to help pioneer and change the brands we ... public comments since taking on the Locog role in 2009, former Eurostar marketing director Nugent went ...

ISBA Conference: President spotlights online behavioural ads debate

's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman said the "libertarian ... hot topic but Coe, whose Locog team have worked closely with the Metropolitan Police and government ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

, but LOCOG must deliver a 'clean' Games environment that respects the rights of sponsors. To allow other ... 2012 is to be expected; presumably LOCOG is doing its best to flush out what it can, in advance ... underpinned the London 2012 Games. From day one LOCOG has, to its credit, been clear that it would protect ...

Locog to open Olympic outdoor auction to non-sponsors

of inventory had been snapped up. A spokesman for London 2012 organisers Locog said: "Our process to sell ...

TfL launches 'Get Ahead Of The Games' ads

was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

Locog 'London 2012 Festival' by McCann London

The London Organising Committee of the Olympic and Paralympic Games has launched a print and digital outdoor campaign in the UK ?to promote the London 2012 Festival, a 12-week celebration of next year's Games.

Marketers warned over 2012 ambush marketing conviction threat

in November. LOCOG and the Department for Culture, Media and Sport declined to comment. ...

LOCOG eyes mobile deals

London 2012 organiser LOCOG is aiming to stamp its mark on the virtual space surrounding...According to sources, LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games. A spokesman for LOCOG could not confirm a specific deal with Foursquare but said talks were taking place to create official check-in platforms for people visiting the Games ...

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