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Consuming the digital Olympics

announced a free, dedicated mobile app that will offer video and live results, while Locog is offering a ...

More than a million Paralympics tickets go on sale to mark 100-day countdown

, wheelchair basketball and rowing events. Locog (London Organising Committee of the Olympic and Paralympic ... of Locog, said: "The athletes are involved in the Paralympic Games are incredible sportsmen and women ...

Non-sponsor brands ramp up pre-Olympics sports marketing

, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

BA unveils plans for giant screen in Olympic Park

BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...

Warning over Heathrow Airport as Olympics' PR weak spot

Organising Committee of the Olympic and Paralympic Games (LOCOG) for its tight control of comms but pointed ...

Olympic marketing push for football tickets

to undertake a major marketing initiative to turn around lacklustre sales to date. Up until now, Locog (the ... , Newcastle, Coventry, Cardiff and Manchester, as well as in London. Locog is therefore set to target those ... shift from the outdoor-led campaign promoting the general ticket sale last year. Locog is confident ...

Are clients utilising Games?

The London 2012 Olympics, or the London 2012 Social Media Olympics as more switched-on commentators are insisting on calling it, will be upon us in about two shakes of a lamb's tail. We know this not because the chairman of Locog, Lord Coe, was planting an oak sapling somewhere last week. Or because a ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ... from Locog have veered between the patronising and the risible. In the former camp, Locog has urged ...

Coca-Cola Olympic sponsorship to get 'social' audit

revealed that Locog has come out fighting in defence of its Olympic partners , who have contributed a ...

London 2012 slogan 'Inspire a generation' to appear on Olympic merchandise

Committee of the Olympic and Paralympic Games (Locog) and chief executive Paul Deighton. London ...

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