Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
EBay has warned Locog about being ready for the "unprecedented demand" that will be placed
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Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
their sponsorship of the Olympics. Mann said: "There are some pretty strict Locog rules around what we can and can ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer ...
Demand for 2012 tickets leads to website hitch
24 Jun 2011 | by John Reynolds
like another shambles by Locog. Hope the events are organised better than this." Another Tweet said: "Locog has done brill job creating ticketing panic." Due to the high-level of demand, Locog was forced ... afterwards. A spokesman for Locog responded to public concern by saying "Olympics ticketing process ...
£650m in sponsorship money already raised for London 2012
30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
yesterday (29 September). The London Organising Committee of the Olympic Games (Locog) will be opening a ...
London 2012 campaign marks two years to the Games
27 Jul 2010 | by Alex Brownsell
The London Organising Committee of the Olympic Games (Locog) has rolled out a campaign ... Ambassadors", who will be located at key points throughout the city. Locog has also unveiled its flagship ... years to go and London 2012 is in excellent shape. The construction phase is 70% complete, Locog has ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
certainly faces a challenge. 62. Chris Townsend, LOCOG With 2012 just around the corner, there has ...
Sainsbury's reports buoyant results with profits up 17%
13 May 2010 | by Joe Thomas
scheme. The deal with The London Organising Committee of the Olympic Games (LOCOG) will see Sainsbury ...
Sainsbury's to sponsor London 2012 Paralympics
04 May 2010 | by Joe Thomas
Sainsbury's is The London Organising Committee of the Olympic Games (LOCOG) and Paralympic Games ... marketing campaign in 2012 as well as giving its employees the opportunity of being seconded to LOCOG ... with its sponsorship, through a tie-up with LOCOG's education scheme, 'Get set'. Justin King, Sainsbury ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
. Chris Townsend, LOCOG I The year following the Beijing Olympics was supposed to be a quiet period for London 2012 organisers LOCOG, until recession loomed. Fortunately for LOCOG, commercial director Townsend ... and tertiary sponsors. LOCOG has also managed to recruit marketing network McCann Worldgroup in a value ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
