London 2012 set to be the 'biggest media event in history'
23 Jan 2012 | by Arif Durrani
of broadcasters, media and the London 2012 Organising Committee (Locog), Ofcom has developed a four-stage plan ...
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ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer ...
London 2012 sponsors prepare rival ticket promotions
01 Feb 2011 | by John Reynolds
Organiser Locog has imposed a six-week blackout from 15 March, when tickets go on sale, on all sponsor communic-ations promoting ticket offers. Over this period, Locog will advertise that tickets for the Games have gone on sale. The only brand allowed to communicate a tickets message before the period ends ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
certainly faces a challenge. 62. Chris Townsend, LOCOG With 2012 just around the corner, there has ...
BT in talks about £80m sponsorship of London 2012
25 Jan 2008 | by Darren Davidson
The company is believed to be vying with Orange to sponsor the games, but has recently gained an edge over its rival and is now in exclusive talks with the 2012 organising committee, Locog. The telecommunications deal is one of the most complicated sponsorship packages at the games, because it includes ...
EDF lines up for top-tier London 2012 partnership
02 May 2007 | by Ed Kemp
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) is set to announce the second of its tier-one sponsorship partnerships in July. French-owned EDF has a heritage of global sports sponsorship; it is a partner of the Heineken Cup and Rugby World Cup 2007, and was the broadcast ...
Oil firms battle to clinch £100m 2012 sponsorship
05 Sep 2006 | by by Drew Barrand
LONDON - LOCOG, the organising committee for the London 2012 Olympic Games, is close to finalising...Industry sources claim BP is the frontrunner to land the contract, which could see it become the Games' first top-tier partner, although Shell, Texaco and Esso have also had talks with LOCOG regarding the sponsorship. LOCOG originally stated that its sponsorship drive would focus on the banking, automotive ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
