Marketing the Queen: brands face a Diamond Jubilee balancing act
05 Apr 2012 | by Rachel Barnes and Matt Chapman
, or even at all. We want to maintain a good relationship with LOCOG to ensure we don't end up tripping up ...
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BA unveils plans for giant screen in Olympic Park
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer ...
Holiday Inn promotes Olympic Village association with campaign
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
2012 17,000 athletes. Six weeks. One home. Part of IHG s LOCOG deal was that 65% of the available ...
Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
2012 brand is considered by Locog to be its "most valuable asset" because of its importance ... by radicals in Iran to spell the word Zion , Locog could have done much more to define and articulate a ... and powerful story about your brand. Has Locog really done enough to bring the story of the London ...
IHG training academy to create UK marketing jobs
22 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Locog-allocated rooms for the Games. IHG has launched the new hospitality training academy ...
IHG fills 85% of Locog Olympic-allocated rooms
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Plaza, has filled 85% of its Locog-allocated rooms for the London 2012 Olympics....IHG partnered with Locog (the London Organising Committee for the Olympic Games) and allocated about 65% of its available rooms across its 35 London hotels for Olympic bookings, as part of its ... to be welcomed by Locog comes as IHG announced yesterday (14 February) that its operating profits had increased ...
TfL launches 'Get Ahead Of The Games' ads
30 Jan 2012 | by Gemma Charles
was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
1. DELIVERING A ZERO-WASTE GAMES - Coca-Cola is supporting LOCOG to help ensure London 2012 is a ...
British Airways lands Olympic Torch deal
07 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
will travel to can be found on the London 2012 website . Sebastian Coe, chair of Locog, said: "I ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
