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Locog 'London 2012 Festival' by McCann London

The London Organising Committee of the Olympic and Paralympic Games has launched a print and digital outdoor campaign in the UK ?to promote the London 2012 Festival, a 12-week celebration of next year's Games.

BrandMAX digest: 'B' is for business as well as for brands

lot of money on the things that LOCOG would like you to sponsor, but you have to be focused ... are good guys'. (The chairman of LOCOG) Seb Coe wants it to be the most sustainable Games yet, and we have ...

Iris appoints Graham Rhodes as managing partner

to talk about." Iris's clients include Sony Ericsson, Orange, Locog, Philips, Adidas, Wonderbra, the FA ...

Field Marketing League Table 2011

sponsor, there are specific guidelines (about what you can do in relation to the Olympics); however, LOCOG ... during the Games, and some may offer good opportunities for brands if they do not fall within LOCOG ...

Royal Wedding programme goes live

Network, which was recently appointed by Locog to produce the official programmes for the Olympic Games ...

Media Forum: Will Olympic auction work?

don't think it can have been done better. Locog has done a great job in balancing the requirements ... , JCDecaux "The mechanism was devised by Locog and the International Olympic Committee on behalf ...

Media Forum: Will outdoor boom in 2011?

for dancing in the streets. As always, though, there's a minority viewpoint urging caution. Locog designated ...

Andrew Walmsley on Digital: The new agency model

- In December, LOCOG awarded MediaEquals the tender to create the online marketplace for advertisers wanting ...

Iris strengthens relationship with London 2012

The London Organising Committee of the Olympic Games (Locog) has appointed Iris, creators...strengthens Iris relationship with Locog after it created Wenlock for the Olympics and Mandeville ... Locog spokesperson said: "When Wenlock and Mandeville came into the world earlier this year, we said ...

LOCOG appoints CBS Outdoor ahead of marketing push

The deal with The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG ... . The media space will become a major part of LOCOG s marketing plans and will be used to support future ... and the launch of ticket sales in spring 2011. LOCOG aims to recruit up to 70,000 volunteers and sell 10 million ...

 

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