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Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

their sponsorship of the Olympics. Mann said: "There are some pretty strict Locog rules around what we can and can ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

announced a free, dedicated mobile app that will offer video and live results, while Locog is offering a ...

More than a million Paralympics tickets go on sale to mark 100-day countdown

21 May 2012 | by John Reynolds

, wheelchair basketball and rowing events. Locog (London Organising Committee of the Olympic and Paralympic ... of Locog, said: "The athletes are involved in the Paralympic Games are incredible sportsmen and women ...

Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

BA unveils plans for giant screen in Olympic Park

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...

Warning over Heathrow Airport as Olympics' PR weak spot

04 May 2012 | by John Owens

Organising Committee of the Olympic and Paralympic Games (LOCOG) for its tight control of comms but pointed ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

03 May 2012 | by Matthew Chapman

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed

Olympic marketing push for football tickets

30 Apr 2012 | by John Reynolds

to undertake a major marketing initiative to turn around lacklustre sales to date. Up until now, Locog (the ... , Newcastle, Coventry, Cardiff and Manchester, as well as in London. Locog is therefore set to target those ... shift from the outdoor-led campaign promoting the general ticket sale last year. Locog is confident ...

Are clients utilising Games?

26 Apr 2012 | by Alasdair Reid

The London 2012 Olympics, or the London 2012 Social Media Olympics as more switched-on commentators are insisting on calling it, will be upon us in about two shakes of a lamb's tail. We know this not because the chairman of Locog, Lord Coe, was planting an oak sapling somewhere last week. Or because a ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

25 Apr 2012 | by Simon S Kershaw

how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ... from Locog have veered between the patronising and the risible. In the former camp, Locog has urged ...

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