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Labour seeks ban on junk-food ads

Labour, which resisted such calls while it was in power, has backed renewed demands by pressure groups for a watershed. The move follows research by Newcastle University, which suggests that previous ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk ...

Tories give up party political broadcast slot for East Africa

The Conservative party will become the first political party to give up a party political broadcast...As part of the party conference season, all three major parties are given a slot to air a party political broadcast and a spokesman for the Conservatives said this was the first time a political party had ... Taylor Made Media, satirises what political parties usually say during party political broadcasts ...

Third of top 50 websites automatically share user data with third parties

automatically shares user data with third parties for commercial purposes, according to research by an online...that more than two-thirds of the policies disclosed the presence of third-party tracking technology ... on average 14 trackers per webpage. Sixty-eight per cent of trackers belonged to third-party companies ...

Watchdog blasts election adspend

plans to reform party funding....cent cut in the 19.5 million limit that parties are allowed to spend on campaigning in the 12 months before an election. Its inquiry report said that parties should switch money from posters and direct mail to social media: "We have received evidence to suggest that political parties could and should ...

Transparency a barrier to mobile campaigns

to advertisers running campaigns, according to third-party mobile ad platform StrikeAd....to be overcome and 52.2% said third-party ad serving was an issue. Overall, 23.9% of agencies said mobile ...

Advertising: Top 50 Creative Agencies

Labour Party 15 16 TBWA London E.ON, Unibet Eurostar 16 13 Grey Worldwide ... 3, Conservative Orange Business London Party 9 4 Publicis ...

Most mobile consumers reject ads but crave deals

New research suggests consumers are actively resistant to third party ads on their mobiles and may...third-party ads and 21% claimed they would do so immediately. Nine-tenths (88%) said it was "unacceptable" for operators to serve third party ads. However, 66% said they would opt in to receive third party ads if incentives such as offers or discounts were used 27% said 5 off their weekly bill would ...

Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together...and the former Miss Middleton is universally loved. Thirty one million people will attend private parties alone, and taking into account those who attend street parties as well as official events around the nation ... parties than anyone else you know. It is a big job, but every group needs an organiser: the size ...

Are branding and politics wasted on the youth?

People aged between 18- to 35-years-old all recognised the political party logos, but most still struggled to describe what each party represented, despite the May election being just three weeks away ... 're bigots". The recently introduced Conservative logo thoroughly confused one respondent while Labour ...

Payday loan ads may be 'reined in'

in 2010. The Labour MP Yvonne Fovargue, who chairs an all-party group on debt, has tabled a bill ... The move follows growing pressure from MPs in all parties, who accuse the industry of running ads that target vulnerable groups, such as people on benefits, and making loans without being sure the recipients ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.