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Marketing's reception at the Labour Party conference

02 Oct 2007 | by Gemma Charles

LONDON - Will Gordon Brown be good for advertisers? Gemma Charles reports from the annual Labour...Last week s Labour Party conference gave the marketing industry the opportunity to take ... will be sought, and marketers will be left in no doubt where they stand with Labour and its rival parties. ... , says Buscombe. But some Labour figures will never be won over by the industry s arguments. Helen ...

Direct Brief: The Labour Party hires Experian

02 May 2007

The Labour Party has hired Experian to create and manage its voter-contact database for both

DIRECT: Direct choice - Labour Party mailing

21 Jun 2001

Fran Perillo, creative director, MWL Election direct mail normally takes the form of begging letters from your local MP. However, the spoof playing cards that were sent to a friend who is a member of the Labour Party demonstrate that in DM the political classes keep the best stuff ...

DIRECT: Direct choice - Labour Party mailing

21 Jun 2001

Fran Perillo, creative director, MWL Election direct mail normally takes the form of begging letters from your local MP. However, the spoof playing cards that were sent to a friend who is a member of the Labour Party demonstrate that in DM the political classes keep the best stuff ...

STOP PRESS: Scottish Labour Party appoints TBWA/Edinburgh

12 Sep 2002

The Scottish Labour Party has appointed TBWA/Edinburgh to handle its advertising ahead of next May

Fringe meetings on marketing issues at the Labour Party Conference

30 Sep 2008 | by Gemma Charles

LONDON - The Labour Party Conference spawned a host of marketing-related events....Gordon Brown's 'make-or-break' speech, which was swiftly followed by transport secretary Ruth Kelly's resignation, was the most notable event of the past week's Labour Party Conference in Manchester ... , Labour peer Lord Whitty criticised Marks Spencer for refusing to remove confectionery from its check ...

STOP PRESS: Labour Party seeks head of marketing

03 Oct 2002

The Labour Party this week kicked off a search for a head of marketing and income generation as its

DIRECT BRIEF: Labour Party creates new telephone databases

27 Nov 2003

The Labour Party is creating new telephone databases in an attempt to lure new voters before

Marketing Mix: We'll call you - The Labour Party

12 Dec 2007

Labour Good morning, Labour Party. Mktg Hi, I was looking to speak to someone with regards to making a donation. It's on behalf of my father. Labour OK. How much was it for? Mktg Well he ... things would cost. Labour Right, OK. Mktg He was looking at about £10,000. But to start, he would ...

Travel chief to revamp Labour

19 Nov 1998 | by DANNY ROGERS

The Labour Party has drafted in senior Thomas Cook marketer Mike Emery to conduct a wholesale...The Labour Party has drafted in senior Thomas Cook marketer Mike Emery to conduct a wholesale review of its marketing. Emery has already put Labour s direct marketing account up for pitch ... centre at EHS offices comprising 15 EHS staff and three Labour Party staffers. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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