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GLOBAL RANKINGS 2001: AUSTRALIA - Taking stock of PR. The PR industry Down Under is feeling the pinch, although specialists are finding ways to thrive. Paul McIntyre reports

: 'Undoubtedly, the labour market has turned right around, but we haven't been affected yet. We've just put ...

OPINION: The Big Question - How can you best combat increasing stress levels within PR? This year’s Salary Survey revealed that with 20 per cent of PROs admitting to working on weekends and 74 per cent admitting to suffering from stress; PROs are

away their labour and it shows you don t value them properly. The onus is managers to raise ...

Shandwick lands UK education PR

for Shandwick is to ensure the messages devised for the new brand fit in with the Labour Government s agenda ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

, so typical of New Labour, is the key to the whole marketing strategy of the New Deal ... floated while Labour was in Opposition in the Autumn 1995. According to Smith, a decision was made ... utilities when Labour took office in May 1997. Somewhat refreshingly, Smith has refused to make bullish ...

CAMPAIGNS: A job problem as old as the hills - Public Awareness

introduced by the Labour MP Linda Perham which proposed banning age limits on job advertisements....The charity Age Concern conducts research, provides services such as Meals on Wheels and lobbies for political change. It wanted to launch an awareness-raising drive to support a Private Member s Bill introduced by the Labour MP Linda Perham which proposed banning age limits on job advertisements ...

CAMPAIGNS: TMA’s bid to stub out smoking ban - Lobbying

of the Labour majority and the fact that a tobacco advertising ban has wide public support means the ban ...

Judge and Jury: Smoke got in BAT’s eyes when it came to tobacco truths - BAT Industries should give up trying to follow the old tobacco industry line, says Michael Craven, managing director of Market Access

, what happens today in the US will be here tomorrow. Labour has already pledged to ban tobacco ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

the press coverage I can t even remember even seeing the last Labour campaign. Political parties often use ... Black and White ad series 35 Labour Pre-election 34 ...

NEWS: PR praise and Labour brickbats for Lord Gummer

Shandwick plc chairman Peter Gummer has been awarded a life peerage, along with fellow Tory communications adviser Maurice Saatchi. The announcement immediately sparked a political row. Labour furiously condemned the Conservatives for rewarding the architects of its current burst of negative ...

NEWS: STOP PRESS

on the implications of a future Labour government. BNW won the account following a review of public affairs in April ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.