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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

still think it has value. The new Hindsight team takes the fruits of their labours, and writes a ...

All about ... The future of BSkyB

into the News International phone-hacking scandal, one of the committee's members, the Labour MP Tom Watson (a ...

Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too

, to quote the favoured and laboured sound bite of George Galloway, "three cheeks of the same backside ...

Jeremy Lee: Adland is holding back entrepreneurs and the economy

enjoyable job into one of bonded labour. ...

Outdoor poster boy knows value of good rapport

Favourite media: Silly question! Favourite outdoor ad: "Labour isn't working" by Saatchi Saatchi ...

How the Tesco brand lost its value

but that the Tesco character is bigger than that and has a higher purpose. Rather like New Labour, when it accepted ...

Copenhagen

evolving into The BitterSweet Partnership. Last year the first fruits of its labour, a light, sparkling ...

Embracing social business design

effective and innovative use of social media, it is because they have laboured and strategised to design ...

The Government Communication Centre: life after the COI

the coalition government was installed, adspend - which had soared under Labour - was slashed in line with its ... focused on its benefits to the nation too often. While COI adspend has fallen drastically, under Labour ...

'Aggressive marketing' played role in summer riots, says panel

during the Olympics. Speaking to BBC's 'Newsnight' programme yesterday, Labour MP David Lammy MP ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.