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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

still think it has value. The new Hindsight team takes the fruits of their labours, and writes a ...

Ditching flu awareness ads contributed to more deaths, paper claims

The paper studies the differences in the impact of flu between 2010/11 and 2009/10, the year of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it. Kill it' campaign. It examined why deaths in the year following the pandemic were higher at 474 ...

Labour seeks ban on junk-food ads

Labour, which resisted such calls while it was in power, has backed renewed demands by pressure groups for a watershed. The move follows research by Newcastle University, which suggests that previous ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk ...

Payday loan ads may be 'reined in'

in 2010. The Labour MP Yvonne Fovargue, who chairs an all-party group on debt, has tabled a bill ...

Watchdog blasts election adspend

, but lack of money forced both Labour ( 785,000) and the Liberal Democrats ( 230,000) to cut their ad ...

Young westerners are embracing a global outlook

when fast-fashion labels are attempting to gloss over their use of cheap foreign labour. This clever ...

Teens seek curbs over alcohol ads

" by Labour after the Department of Health launched a three-year marketing strategy for its Change4Life brand. Labour said the greater use of private sector sponsorship was a cover for spending cuts ...

Mike Soutar cameos as The Apprentice hits record 10.7 million audience

Labour peer unfair prominence around the General Election, attracted a peak audience of 10.3 million ...

Adwatch (June 29): Moonpig.com delivers its message

and how it works. It may seem to labour the point, but if you assume that not all Moonpig's target ...

Curbs on marketing and media proposed by childhood review

in the Conservative and Labour parties' 2010 election manifestos Putting age restrictions on music videos ...

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