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Alan Mitchell on Branding: The information exchange

21 Apr 2010 | by Alan Mitchell

Being a naive sort of fellow, I thought that in elections contending parties are supposed to disagree. Yet, if you read the Labour and Tory manifestos, buried in the small print, away from the sound ... to be central to the future of marketing: the management of personal/customer data. Labour kicked it off in its ...

Profile: Making his marque

20 Apr 2010 | by Alex Brownsell

-driving character DCI Gene Hunt in a series of election posters for both Labour and the Conservatives. Duffy, who ...

In the political crossfire

19 Apr 2010 | by Gemma Charles

into the spotlight last week. Not only did the subject appear in both the Labour and Conservative manifestos ... than Labour. In February, party leader David Cameron hit out at 'inappropriate marketing' and called ... '. Unity of purpose While Labour did not respond to Cameron's pronouncements on agencies, it had ...

What women really want

14 Apr 2010 | by Nicola Clark

parties believe women are key to victory in this election. Labour is targeting the under-40 'Take A Break ... , executive planning director at ad agency TBWA, which used to work for Labour, the Conservatives have ... previously Labour voters, owned their homes and had become increasingly conservative. 90s - 'Worcester ...

Mark Kleinman on Marketing and the City: In the balance

13 Apr 2010 | by Mark Kleinman

for The Guardian story about Labour's aggressive approach to the forthcoming election campaign, failed to notice ... ads produced by Labour and the Conservatives during their initial skirmishes prior to the campaign ... Saatchi to the Conservatives' cause does add a delicious spice to a contest in which Labour has retained ...

Post Office called to accounts

23 Mar 2010 | by Alex Brownsell

of the Post Office into a 'people's bank' will be central to the Labour Party's general election campaign ...

Levi's crafts its image

23 Mar 2010 | by Joe Thomas

could lead to the activity becoming laboured.' Bishop argues that Levi's could have been more literal ...

Change we can believe in?

16 Mar 2010 | by Gemma Charles

time since Labour came to power 13 years ago. The Tories have traditionally been seen as the natural ... the New Labour project moved the party to the centre, the old distinctions have blurred. Moreover, Cameron ... that the Conservatives will not be giving marketing a free pass. 'We have had a business-friendly Labour party for more ...

Mark Kleinman on marketing and the City: Pushing the envelope

24 Feb 2010 | by Mark Kleinman

entrants, will further erode the former monopoly's share. Whether under a Conservative or Labour ...

Direct choice: VW Golf

02 Dec 2009 | by Robert Goldsmith, Managing partner, Spinnaker

that draws you in. That said, it sometimes feels a bit laboured, as it strives to squeeze all the key ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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