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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

still think it has value. The new Hindsight team takes the fruits of their labours, and writes a ...

Helen Edwards on Branding: A blast from the past

of labour - as much the driving force of the industrial revolution, and the wealth of the modern world ... in the workshop itself. There is no division of labour - everyone is deemed to be as creative or as insightful ...

What Next in Digital?

at the "plumbing" end of the line, Ivan Skoric of TSL Digital says he is happy to accept this division of labour ...

Digital's future is in the past

and instead turned their ire on the Tories. Later, the Labour hopeful Stuart MacLennan saw his bid ...

Helen Edwards on Branding: Always question the 'facts'

% Labour and 23% Liberal indicated that the electorate as a whole had 'wanted' some kind of melange ...

Helen Edwards on Branding: Slavery doesn't pay

, it can look increasingly like slave labour. The trend has been a while in the making, but it ... heading to the airport. Never mind the minimum wage - the going rate for customer labour is 0 per hour ... , too. With the government taking greater advantage of people's labour, there will be more resentment ...

Political campaigning needs media balance says Sorrell

from the Tories in his own in-box. Labour and the Conservatives were "going through a phoney war ...

EMI promotes Boyle to consumer insight role

consult at Catalist and for the UK Labour Party. He was also a senior research analyst at Philanthropy ...

Royal Mail pensions under pressure after part-privatisation abandoned

a rough ride from Labour back benches and trade unions. Following the collapse of the deal ... huge and growing burden", stressed that that burden should not fall on taxpayers. However, one Labour ...

Ministers rule out compromise on Royal Mail part-privatisation

the bill to avoid a protest vote by Labour backbenchers. It will probably have to rely on Tory support ... Labour MPs. But postal affairs minister Pat McFadden today told Radio 4's 'Today' programme the Compass ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.