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My YouTube ad of the week: Amy Kean, MPG Media Contacts

29 Mar 2012

are f**king great. Does it tug at the heartstrings? Of course - child labour, anyone? Is there a ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

is pretty straightforward. Delivering that advertising is a whole different labour-intensive ball game ...

Sue Garrard: From pensions to Pot Noodles

23 Feb 2012 | by Matt Cartmell

, to leave government comms during the past year. Is there not a sense that the old guard of Labour ... to the Labour Party - one of a long line of frequent ministerial resignations, more recently joined by Chris ...

Brewer AB InBev loses comms chief Mike Kelly

14 Feb 2012 | by Matt Cartmell

director. Previously he worked as public affairs manager at BAA, and as a researcher for the Labour Party ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

Johnson against Labour's Ken Livingstone. Upon coming to office in 2008, Johnson promised to cut TfL ...

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

18 Jan 2012 | by Helen Edwards, PPA Business columnist of the year

, but the imagination to fight back is lacking. Physical retailers may be assailed by high rental and labour costs ...

Energy firms tackle mistrust as they fend off the winter chill

06 Oct 2011 | by Matthew Chapman

Few topics guarantee as much cheap applause for politicians as the castigation of energy companies. Energy secretary Chris Huhne launched a full-on attack last week, followed swiftly by a blast of rhetoric from Labour leader Ed Miliband. 'Let's call a rigged market what it is and get a fairer deal ...

Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing

09 Aug 2011 | by Rachel Barnes

the Labour Party campaign for the 1997 general election. Under Fielding s guidance, Tony Blair opted for a ...

Adwatch (June 29): Moonpig.com delivers its message

29 Jun 2011 | by Mark Orbine, Creative director, VCCP

and how it works. It may seem to labour the point, but if you assume that not all Moonpig's target ...

Helen Edwards on Branding: Consumers are bad losers

05 May 2011 | by Helen Edwards

The May Day bank holiday wasn't always a feature of British life. It was bequeathed to a sulky nation in 1978 by the Labour administration of Jim Callaghan. If the aim was to soften up the public for the looming general election, the bribe proved insufficient: Callaghan was swept aside by Margaret Thatcher ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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