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Social media: how your research can get the most out of the world's biggest focus group

Online tools for monitoring social buzz, offered by companies such as Sysomos, Radian6, Alterian and Brandwatch, are opening marketers' eyes to a world of chatter about their brands. Many brands' insight departments report, however, that the tools are labour-intensive to operate, since the results need careful ...

Flack's Week: 17 February

surprise face at a Labour fundraiser last week. The Tory-flavoured lobbyist was spotted enthusiastically hobnobbing with Hazel Blears, Caroline Flint and Jim Murphy at a Labour Defence Dinner. Does this point to a ...

E.ON recruits Mumsnet co-founder to help rebuild image

Roberts will sit on an advisory panel, which will also include former Asda boss Allan Leighton and former Labour MP Paddy Tipping, which will scrutinise changes being considered by E.ON, as the firm attempts to convey the message that its customers are getting a good and fair deal. Roberts said her ...

British Gas to axe 20% of marketing and sales roles in swingeing job cuts

by 16% in August. Labour leader Ed Miliband has slammed the big six energy firms and has laid out ...

Energy firms tackle mistrust as they fend off the winter chill

Few topics guarantee as much cheap applause for politicians as the castigation of energy companies. Energy secretary Chris Huhne launched a full-on attack last week, followed swiftly by a blast of rhetoric from Labour leader Ed Miliband. 'Let's call a rigged market what it is and get a fairer deal ...

British Gas set to modernise brand identity

Energy companies are facing unprecedented levels of criticism due to rising prices, including an attack last week by Labour leader Ed Miliband, who described the sector as a rigged market . As a result, the UK s biggest energy provider is keen to avoid accusations of profligacy ...

Miliband attacks energy companies on pricing

Labour leader Ed Miliband has attacked the pricing strategies of the big energy companies....In his keynote speech to the Labour Party's annual conference in Liverpool today (27 September), Miliband said that energy companies had "defied the laws of gravity for too long". He claimed: "Prices ... Labour launched a social media campaign to protect rights of workers in the countryside. ...

BT 'wedding reveal' by AMV BBDO

Viewers will finally get to see the wedding dress, car and first dance chosen by the nation. The nation was asked to help plan the wedding, via www.facebook.com/BTUK, after Jane went into early labour in the last ad screened in March. This is the second time the country has been involved in the Adam ...

BT extends the 'other' wedding of the year with Absolute Radio

The latest TV ad Jane went into early labour, bringing her wedding preparations to a halt. BT has asked consumers to help finalise her wedding plans by choosing the dress, car and first dance through a Facebook poll. Absolute Radio listeners can sign up at Absoluteradio ...

BT 'the wedding vote' by AMV BBDO

Created by AMV BBDO, a new ad featuring BT couple Adam and Jane asks fans to help the couple plan their upcoming nuptials as Jane goes into an early labour. Viewers are asked to vote for their favourite dress, card and first dance via Facebook. BT will then select two voters at random to become wedding guest ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.