Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
the relationship between people and the land, and that it gives us products which contribute to our health and well ...
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'The Exclusives' set to hit ITV2 this week
15 May 2012 | by John Reynolds
ITV2's new show 'The Exclusives', which follows six aspiring journalists competing to land
Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The 'Land of dreams' campaign by JWT New York, features a TV ad supported by digital, outdoor ... spend of $12.3m ( 7.6m). The creative features American musician Rosanne Cash performing 'Land ... , and driving motorbikes and Cadillacs. The ad ends with the strapline "Discover this land, like never before ...
BETC London lands Livingstone's mayoral campaign account
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
BETC London, the agency behind Mayor of London candidate Ken Livingstone's campaign posters, has been formally appointed to the account as the campaign intensifies.
Land Rover launches Discovery 4 spot
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Land Rover has launched a TV spot by Rainey Kelly Campbell Roalfe/Y&R for its Discovery 4 model...in their Land Rover. It ends with the line: "Been anywhere interesting lately?" RKCR/Y R said the campaign ... . Media planning and buying is handled by Mindshare. Land Rover launched its first global TV ...
Land Rover 'dry-cleaners' by RKCR/Y&R
27 Mar 2012
Rainey Kelly Campbell Roalfe/Y&R has unveiled a new campaign to promote Land Rover's Discovery 4
Adwatch (Feb 15) top 20 recall: McDonalds
15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London
to land in any agency. An idea can often get in the way of the message. The lack of an idea can lead to that commercial message landing on deaf ears. Blending a range or 'offer' execution with the brand's tone of voice ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
, and is joined by the rest of the rest of the Chrysler range. Nigel Land, brand director at Jeep Chrysler ...
What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
from handling the "hot potatoes" that have landed in his hands over his time at Innocent, while Expedia ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
interesting' part of his work. After that Rudgard was hooked, landing his first fully fledged marketing job ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
