Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying.
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Karmarama lands Time Out business
31 May 2012 | by Anne Cassidy
Time Out has appointed Karmarama to handle its advertising after a pitch.
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
(if a client hates the work, it's death), media agencies are grabbing safer land in the cerebral ...
'The Exclusives' set to hit ITV2 this week
15 May 2012 | by John Reynolds
ITV2's new show 'The Exclusives', which follows six aspiring journalists competing to land
Brand barometer: Nivea viral campaign reviewed
04 May 2012
Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover.... The best will be made possible by the Microsoft search engine. Range Rover: Evoque Special Edition Land Rover promotes its much-hyped tie-up with Victoria Beckham in a film by British music ...
Ex-FHM editor Needham leads football betting mag launch
25 Apr 2012 | by Staff
. Citibet has already landed advertising from the major bookmaking companies Coral, Betfair, Sporting Index ...
Media Bitch's Diary 19 April
19 Apr 2012 | by Media Bitch
he landed, said staffer imparted that "the dark-haired girl" had asked if she could pay with a credit ...
Aimee McKay lands sales director role at BlowUp Media
18 Apr 2012 | by Nick Batten
Outdoor media company BlowUp Media has appointed Aimee McKay to the newly created role of sales director.
Do media agencies require a brand positioning?
12 Apr 2012
to help them stand out in their over-supplied, commoditised markets agency land is no different. MPG ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show documenting the Reebok-sponsored CrossFit Fitness Championships.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
