How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
, such as British Land or Balfour Beatty for example, which are on paper purely business-to-business entities ...
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media platforms, linking to activity through channels such as Wi-Fi landing pages, tablets and mobile ...
, such as British Land or Balfour Beatty for example, which are on paper purely business-to-business entities ...
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m
to work out how much they would need to borrow and estimates monthly mortgage repayments, while Land ...
. The game starts at 6.30pm each day and ends 24-hours later, with the player whose face the ball lands ...
and posting messages from all corners of Soho Land. From that point in though, every day is very different ...
The publisher has launched a landing site for the service called Happli and is poised to roll out the service regionally and nationally next week. Happli will be led by Dave Raywood, the former digital commercial director at Trinity Mirror Regionals, who has been appointed to the position ...
other than Facebook, to engage further with casual gamers. Evans background is firmly in FMCG land ...
is critical to success in today's overcrowded media landscape. Untraditional thinking landed Ford a prime ...
The campaign, which involved the creation of the second "small business Saturday" campaign for American Express in the US last November, triumphed by winning the top "blue" accolade in a contest that attracted more than 1,000 submissions from 40 countries across the world. Four agencies landed second ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.