Opinion: The Marketing Society Forum
12 May 2010 | by Staff
the land was when the Shake n' Vac lady was dancing round her living room. What better time to reawake ...
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Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
WITH THE INDUSTRY: Could do with more offers to promote vouchers. The landing pages don't convert nearly as much ... . However, the brand's affiliate marketing strategy could benefit from more voucher-based offers as landing ...
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
part of the outreach programme; Lastminute.com also provided affiliates with the tools required to land ...
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
and four children Favourite car: Land Rover Holiday destination: Barbados Favourite brand: Red Bull ...
Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
Graham Horner's youthful looks belie his reputation as one of the most formidable troubleshooters in the world of direct marketing. He landed his current job as loyalty director at the Telegraph Media Group (TMG) after putting Coca-Cola's digital marketing operations on an even keel. Nonetheless, Horner ...
Andrew Walmsley on Digital: Best behaviour
24 Mar 2010 | by Andrew Walmsley
such as Cognitive Match to configure the landing page to meet the predicted need of that consumer. Information ...
Microsoft, the underdog
16 Mar 2010 | by Andy McCormick
, intuitive way of approaching search, I hope that message will land well and we can build share.' It's a ...
Andrew Walmsley on Digital: New media needs new PR
24 Feb 2010 | by Andrew Walmsley
admitted his moon landing was an elaborate hoax. - In The Onion's fictional history, it was founded ...
Search Report: Battle of the Brands
08 Feb 2010 | by Kim Benjamin
The initially hidden links for image/news/video search mean users tend to land on the results page before ...
The Marketing Society Forum: Do consumers care whether Cadbury is British-owned?
20 Jan 2010
't the Mini, Range Rover and Bentley better-designed, better-built and better-value since foreigners took them ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
