PR needs big media and ad-land to expand creative ideas
01 Apr 2009 | by Tess Alps
-shaped gloom, PR and ad-land must wed." She talked about Comparethemarket.com's Aleksandr the meerkat ...
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30 jobs go as Sky Media integrates VBS sales force
25 Jan 2010 | by Maisie McCabe
The jobs losses come as Sky integrates VBS's 80-strong ad sales team with its own operation, Sky Media, which already houses around 180 staff, a process that began at the start of the year. In November, Sky Media landed the contract to handle the sales for the MTV Network of channels from 1 ...
How do we make money from content that people want free?
01 Apr 2009 | by Sue Unerman
Rovers Return franchise on every major high street (a bit of a fantasy of mine)? One thing is for sure ...
Trend for strong to grow stronger is set to continue
25 Feb 2009 | by Steve Barrett
event in media-land - and this year is no exception.
Turning Point: Jill Brook, deputy sales director, Digital Cinema Media
10 Feb 2009 | by Staff
The change took place 14 years ago, thanks to a call from headhunter Julie Salomon, and the business has inspired and motivated me ever since. Back then, Carlton Screen Advertising was based in the heart of film-land on Wardour Street in Soho. In a world of no computers or e-mail, our product was key ...
Neil Jones jumps at chance of a key role at News International
03 Feb 2009 | by Arif Durrani
Australia overnight. All congratulate the 44-year-old on landing what promises to be an unprecedented ...
Jones departure will leave a big void at Carat
03 Feb 2009 | by Steve Barrett
't work out and Jones returns to agency-land with this new-found intelligence? Then there's the question ...
Media Mix - Skip to main feature
30 Jan 2009 | by Staff
With Slumdog Millionaire landing 10 Oscar nominations and UK cinema admissions holding firm despite the recession, you would think it's a good time to take a look at a cinema campaign, as Virgin Media, the COI and Golf are doing through January. But do film-goers actually see the ads or do we time ...
FindaProperty.com branches beyond the South East
02 Dec 2008 | by Hannah Kimuyu
programme extending to new regions and the creation of hundreds of landing pages and ads. Activity ...
Young People - The road to recovery
02 Dec 2008 | by Alexandra Jardine
The sun may always be shining in Teletubby land, but kids' TV has experienced some tough times recently - and not even Bob the Builder could guarantee to fix it. Hit by the triple whammy of the ban on ads for high fat, salt or sugar (HFSS) foods, increased competition and audience fragmentation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
