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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

agency. He went on to land a role as a temporary marketer at Research in Motion, working on BlackBerry ...

RKCR/Y&R lands advertising brief for brewers association

10 May 2012 | by Anne Cassidy

A consortium of the nation's largest brewers has appointed Rainey Kelly Campbell Roalfe/Y&R to create a campaign to help improve the image of beer.

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

the relationship between people and the land, and that it gives us products which contribute to our health and well ...

Gravity Road lands content brief from Bombay Sapphire

03 May 2012 | by Jeremy Lee

Bombay Sapphire, the Bacardi Group gin brand, has added Gravity Road to its global roster to lead its content partnerships.

VCCP lands £25 million Muller ad account

03 May 2012 | by Jeremy Lee

VCCP has been handed the £25m advertising account for Muller Dairy, taking over from TBWA\London, which resigned from the account in December last year.

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

01 May 2012 | by Loulla-Mae Eleftheriou-Smith

tracksuits adorned with the gold Olympic rings. The Olympic Torch Relay starts on 19 May in Land's End ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

Five Coke vehicles to travel Olympic torch relay route

18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

of the Olympic torch relay alongside Samsung and Lloyds TSB. The relay begins at Land's End on 19 May. Last ...

Land Securities seeks PR help for Trinity Leeds launch

11 Apr 2012 | by Sara Luker

One of Britain's largest shopping centre owners, Land Securities, is on the hunt for a consumer PR.... Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ... at Land Securities, is working on creating a shortlist of agencies with plans to appoint by mid ...

Bulmers picks Adam & Eve for £3m ad account

19 Mar 2012 | by Ian Darby

The agency landed the account following a pitch against JWT London, WCRS and Wieden Kennedy in a process handled through the AAR. Heineken, which acquired the brand in 2008, called the review in January. St Luke's, the previous incumbent on the account, did not repitch but continues to handle ad ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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