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Israel in bid to change 'distorted' media view

Israel is preparing to shrug off its 'warzone' image and fight back against 'distorted

Consumer PR: Targeting the next generation

that the biggest challenge is the education process that changes underlying consumer behaviour. 'That means making sure messages are relevant, understandable and aspirational, and is likely to mean changing ...

Media Analysis: Tabloids crank up celebrity stakes

hastily point out that dealings with celeb hacks can involve as much fire-fighting as positive promotion ... " it probably means we're not interested: the golden rule for PROs is to try and stay on the phone.' When's best ...

ANALYSIS: Chime's Bell keeps stoking the fires

.' But the source denies that this means a sell-off of Chime's advertising interests to concentrate on any ... to do with marcoms'. He says: 'I haven't enjoyed this recession but that doesn't mean I've lost ...

EDITORIAL: PR confidence is what is at stake

to keep an agency fighting fit. However, knee-jerk lay-offs will only serve to undermine the very ...

EDITORIAL: PR confidence is what is at stake

to keep an agency fighting fit. However, knee-jerk lay-offs will only serve to undermine the very ...

ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV

together: the former with an eye on what it means for advertising, sales and marketing, the CRCA looking ... revenue can mean more than 1.5m gained or lost in any one month. These numbers can also shape how a ...

ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV

together: the former with an eye on what it means for advertising, sales and marketing, the CRCA looking ... revenue can mean more than 1.5m gained or lost in any one month. These numbers can also shape how a ...

GLOBAL RANKINGS 2001: CANADA - Courting interest. The US economy may be frozen solid, but PR agencies north of the border are keeping their cool, and continue to attract attention from international agency groups. Chris Daniels reports

, and Canadian-owned PR firms fighting back by expanding outside of their native land. This trend is expected ...

GLOBAL RANKINGS 2001: USA - Handle with care. Dot.com demises, changes in the White House, and mergers within the industry have all impacted markedly on the US PR industry. The future still looks bright, but caution is the watchword. Adam Leyland reports

the brunt of the cuts, it is by no means the only market that has been hit by the downturn. Among the Top ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.