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Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take ... of non-executive chairman means he s still in the business and will help us lead it to the next phase ...

Garmin signs six-figure deal with Sugar's Amscreen

01 Jun 2012 | by Maisie McCabe

of their technology also means that we can trial new advertising and communication ideas quickly and monitor ...

Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

most want to reach. The virtuous circle also means that a higher frequency of exposure is well worth ...

Think BR: Cookie monsters

01 Jun 2012 | by Martin Greenbank

The EU cookie directive finally came into force at the weekend. This, of course, means that UK website owners are required to obtain consent from their users in advance of storing personal browser information which is gathered through small software files known as cookies. These files sit on the user ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

All about ... Newsworks

31 May 2012

differently" really means "spending differently". And in that context, when Olins says "we", he actually means ... Advertising Bureau will almost certainly now have to up the ante by acquiring a kitten. WHAT IT MEANS ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

across the client's business, and that means in some cases we are also agents of internal integration ...

Google's big debate on piracy, privacy and porn

31 May 2012

the development of the semantic web. A good semantic web service will interpret meaning from search words ...

Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

's Bourke says: "Apple has reduced the costs involved with experimenting on iAd, which means that brands can ... Zeetagging are very exciting." Zeebox's new click-to-buy format means that during a commercial break ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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