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They may not recognise the buzz phrase CR, but judging by a couple of recent surveys, consumers are becoming increasingly switched on to the concept of corporate responsibility.
. Lower customer satisfaction probably means lower sales and lower profits, and profits ultimately drive ...
of Justice which could cost it billions of pounds in tax refunds. Wal-Mart is reported to be fighting back ...
to be industrial products and services, although increased business from the leisure and travel sector means ... more soft benefits to employees packages, such as extra holidays, which means the employee feels more ... confidence in business means rewards are gradually creeping back in for certain positions in the PR industry ...
, his job remit means that Blitz is always more interested in studies that provide a breakdown of UK ...
an agency,' adds Moss, explaining that ad agencies are 'machines' involving different departments ... unfamiliar with the machinations of PR. The biggest benefit of intermediaries is the amount of time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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