31 May 2012
| by Nicola Clark
teenagers today are better connected, it is wrong to assume this means they have better communication skills ...
channels, doesn't mean they are innately more knowledgeable. A study has found that 25% of students chose a ...
30 May 2012
| by Toby Gunton
was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...
that. PVRs are huge, and their use means that audiences are increasingly watching content out of synch ...
what this means for brands? The panel all agreed, it s time not to watch and wait, but test and learn ...
29 May 2012
| by Sarah Shearman
, the business and enterprise minister, said: "The rapidly changing world of technology means that SMEs need ...
24 May 2012
| by Daniel Farey-Jones
The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution.
DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
24 May 2012
| by Sarah Shearman
is by any means a 'Microsoft lifer'.
'I'll move on when I feel the time is right. Like a relationship ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK.
It provides consumers with the means to sign the supporting petition, respond to the current Government consultation on equal civil marriage and to lobby local MPs, through the www.c4em.org.uk website ...
22 May 2012
| by Gemma Charles
, said: 'It's by no means business as usual, but it's not a complete break from the past.'
Grey added ...
22 May 2012
| by Andrew Fisher
for this is that mobile phones have become a ubiquitous means for communication as well as content consumption.
Whether ...
in the commercial in a way that is relevant to the product.
For the viewer, this means that they don t need ...
17 May 2012
| by James Devon, MBA
and other formats. And that's a major issue, because a truly integrated approach means finding better ways ...
meaning and thus deliver a return. It's about shifting technology from the technical to the evocative ...
of the brand. Marshall McLuhan's "the medium is the message" chimes with mobile user experience, as the means ...
17 May 2012
| by Stephany van Willigenburg, Google UK
experience for the user. Many websites that I browse are not optimised for mobile, meaning they are developed ...