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Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take ... of non-executive chairman means he s still in the business and will help us lead it to the next phase ...

Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...

Octopus Group's Sciplino calls for fightback against reverse auctions

31 May 2012 | by Matt Cartmell

A PR consultant has called on the industry to fight back against cost-cutting procurement

The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead Vickers BBDO handled the business, having picked up the account in 2006. The Red Brick Road ...

Why does adland need a new creative agency?

31 May 2012

of the big agency factories. Instead, we will start lean and stay lean. If recent history in business ... to these challenges. We'll offer lean, expert partnership. We'll be free to innovate about how we charge for our ...

My Desk: Moray Maclennan

31 May 2012

smoking five years ago. I hit the Nespresso machine quite hard every morning both in my office and back ...

How digital can turn a great story into a super-franchise

31 May 2012

of which result in further engagement and depth of penetration. For us, the word "franchise" means ... while this isn't a recent concept by any means, it is interesting to see an increasing emergence of digital franchise opportunities in the industry where mobile has become the new means for storytelling ...

Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

and what he is as "world peace maker", which means he helps others get to grips with a calm mind, serenity ...

Will the Govt's comms strategy work?

31 May 2012

's an important one - will now fall to the 'hubs'. "However, I think the new simpler frameworks will mean fewer ... . "Having people with the right level of experience will be vital even if it means bringing in external ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

across the client's business, and that means in some cases we are also agents of internal integration ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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