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Brand barometer: Foot Locker's latest viral campaign reviewed

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

How: They say: "Along with a whole bunch of very talented people, we created three pieces of work that teed up the documentary film Cocaine Unwrapped. Under the very hard-hitting fact that one line equals one life, two films - one called 'the machine' and the other 'run for your life' - were shown ...

Tourist numbers to dip before Olympic boost

just before the games simply means that tourists are choosing to travel around the peak time to avoid ...

Aides 'expulsions' by TBWA\Paris

Aides, the French not-for-profit organisation dedicated to fighting HIV and Aids, has released a

Phones4U horror spot tops 2011's most complained about ads

of complaints does not mean that it breaches the rules, but the number of complaints certainly gives us a ... ?' (2010) 1,088 complaints / Not upheld 7. Volkswagen 'fight' (2009) 1,070 complaints ...

Burberry boosts digital approach with interactive campaign

to post backstage Twitpics of every look before they were sent down the runway, meaning the brand ...

Plusnet airs light-hearted manifesto ad

at Plusnet, said: "It's key that we demonstrate that a lower price doesn't mean a lower quality of service ...

Government readies £120m media buying review in marketing shake-up

means we can be more confident that we are extracting the maximum value from every pound spent ...

Celebrities back same-sex marriage campaign

The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK. It provides consumers with the means to sign the supporting petition, respond to the current Government consultation on equal civil marriage and to lobby local MPs, through the www.c4em.org.uk website ...

Government focuses on growth in new cross-Whitehall marketing strategy

, said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.